The International Handball Federation (IHF) has unveiled a new logo in a bid to appeal to a modern audience.
The updated emblem has been launched to celebrate the start of the inaugural International Handball Week.
In order to stay relevant in the global sporting market and to appeal to a modern audience, the previous IHF logo has been modernised with a minimalist look, it is claimed.
A full shaded ball aims to not only symbolise the sport of handball, but also the global nature of the IHF.
The IHF lettering now sits at the top of the logo, symbolising the governing body’s unifying role.
While the IHF lettering continues to be blue and white, the ball is in gold, which aims to represent the prestige and tradition of handball.
The new logo will be gradually implemented over the coming weeks.
The International Handball Federation (IHF) has unveiled a new logo in a bid to appeal to a modern audience.
The updated emblem has been launched to celebrate the start of the inaugural International Handball Week.
In order to stay relevant in the global sporting market and to appeal to a modern audience, the previous IHF logo has been modernised with a minimalist look, it is claimed.
A full shaded ball aims to not only symbolise the sport of handball, but also the global nature of the IHF.
The IHF lettering now sits at the top of the logo, symbolising the governing body’s unifying role.
While the IHF lettering continues to be blue and white, the ball is in gold, which aims to represent the prestige and tradition of handball.
The new logo will be gradually implemented over the coming weeks.
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