The world’s best players are coming back to Yokohama. This time, they will have the taste, quality and energy of Japanese food behind them.
World Table Tennis (WTT) is pleased to announce the National Federation of Agricultural Cooperative Associations (ZEN-NOH) as an Official Event Partner of WTT Champions Yokohama 2026, taking place from 4 to9 August 2026 at Yokohama BUNTAI in Yokohama, Kanagawa. As WTT Champions Yokohama returns for its second edition, ZEN-NOH will play a unique role in the event experience by supporting athletes with high-quality Japanese food products throughout the week.
At an event where every point is played under pressure, performance is not built only on what happens at the table. It is built before the first serve, between matches, and in the recovery moments that allow players to go again. Through the partnership, ZEN-NOH will bring that support directly into the player area, offering athletes access to selected Japanese food products as they prepare, compete and recover at one of the most intense stops on the WTT Series calendar.
A dedicated “Mogumogu Booth” will be set up for players at Yokohama BUNTAI, featuring products handled by the ZEN-NOH Group, including rice balls made with Japanese-grown rice and a variety of dairy products. Designed to support energy replenishment before and after matches, the booth will give players from around the world a direct experience of the quality, care and food culture that Japan is known the world over for.
For ZEN-NOH, the partnership builds on a long-standing connection with table tennis. Since 2011, ZEN-NOH has served as a premier partner of the Japanese National Table Tennis Team, supporting athletes. From rising young players to elite athletes representing Japan around the world, ZEN-NOH has championed the role of food, nutrition and agricultural excellence in helping athletes perform at their best.
At WTT Champions Yokohama 2026, that philosophy now meets a global stage.
WTT Champions events bring together the world’s top Men’s Singles and Women’s Singles players, creating six days of high-speed, high-pressure table tennis where every match carries major ranking points, title ambitions and the kind of intensity that fans can feel from the stands.
After an unforgettable debut in 2025, Yokohama has already established itself as one of the most compelling stops on the WTT Champions calendar. Packed crowds, elite performances and a city that embraced the event gave Yokohama BUNTAI a powerful identity in its first year. In 2026, the event returns with even more momentum, bringing together world-class sport, Japanese hospitality and a fan experience built around the energy of the city.
With ZEN-NOH joining as an Official Partner, WTT Champions Yokohama 2026 continues to build an identity that is unmistakably Japanese and unmistakably WTT: elite players, elite performance, a world-class arena and a host city ready to deliver another unforgettable week.